our approach

Maven Potter’s end-to-end support from analysing the market to executing strategic tactics and producing the campaign content, provides you with a one-stop shop that holistically manages your social marketing.

Our approach in lending our expertise is broadly segmented into four areas of services:


Research informs the development of our strategies. We harness on tools such as social media engagement analytics and social listening apps to provide you with actionable data.

We deploy methods such as surveys, focus groups and A/B testing to gather insights on audience’s perceptions and preferences.

Our analysis covers social media audit, competitors’ benchmarking and consumer research, to name a few.


Our strategy is developed through an in-depth understanding of our clients’ aspirations, goals and market position. We use a multi-pronged, through-the-line approach in conceptualising social marketing blueprint for the clients.

Beyond social media marketing, our works traverse content marketing, key opinion leaders (KOL) marketing, partnership and affiliate marketing, digital PR, among others, to amplify the brand’s visibility in the digital space.


Our Maven Potter Studio team consists of videographers, animators, designers and illustrators who work together to deliver engaging content guided by strategic thinking.

Our works are socially-driven to draw attention, spark conversations and encourage actions. Having a dedicated in-house production studio allows us stronger control over realising our creative vision. It also minimises redundancy in workflow for faster turnaround.


Founded by two social marketing practitioners with a strong training background, Maven Potter offers a unique proposition to clients who see the long-term benefit of capacity building for their team.

Through Lumos, our knowledge transferral approach, we equip our clients’ in-house team with clear insights and updated know-how, so they are better-poised to champion social marketing and branding on their own.

Professionalisation of the in-house team also translates to greater agility in marketing management and cost-savings in the long run.

Find out how different clients have benefitted from our approach and services
We are
strategists storytellers game changers animal lovers Maven Potter