An autonomous agency under the Ministry of Culture, Community and Youth, the National Youth Council (NYC) drives youth development and broadens outreach to young Singaporeans and youth sector organisations.
We undertook the management of NYC’s social media engagement on Facebook and Instagram, as well as developed a video campaign to feature the awardees of Singapore Youth Award 2018.
What we achieved:
Expanded the followers base on NYC Instagram by 33% within 6 months
Established connection with local youth groups through active online outreach
Produced impactful campaign videos that resonated well with the target audience
We created a space in the social sphere for youth voices to BE HEARD.
Uncover how we can co-create a platform that encourages action.