Feel the rush as you ride the wind.
After clearly establishing itself as a destination for adventure-seekers, iFly Singapore presented us with a challenging brief: to rejuvenate excitement, create buzz around the indoor skydiving facility and push the envelope in expanding its tourists-centric market.
Our works spanned from social marketing and public relations to corporate social responsibility and affiliate marketing. We saw the brand through the toughest period of the pandemic.
What we achieved:
- More than $1.26 million worth of annual coverage in earned media value
- Set Guinness World Record to complete the most number of tandem indoor skydives in four hours
- Brought together a record number of seniors to do indoor skydiving in a single session
- Successfully marketed iFly’s “Beat COVID” packages for Singaporeans to try indoor skydiving right after the circuit breaker.